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What is the Business Insights: Black Belt Level 1 certification curriculum?
(Formerly known as Bronze)
Learn how to turn your data into powerful fact-based selling stories – storytelling with data. This program consists of three core programs that develop your skills to analyze data, find the key insights and communicate them clearly and concisely to facilitate faster and better business decisions.
Course 1 - Process & Techniques (BI 1)
The Business Insights (BI 1) course focuses on how to utilize Business Management Question™ (BMQs ®) techniques to improve critical thinking and drill to the root cause, discover the key insights, write concise and powerful business statements, and identify the most effective chart to communicate the story.
Course Content:
- Learn how to find and effectively communicate the golden nuggets in business data.
- Utilize a three-step business insight process.
- Discover rules for effective writing and visual communication.
- Learn how to focus your analysis on the Bleeders & Leaders®
- Learn the common types of analytics and the analytical tree for each.
- Multiple case studies utilizing real-life business data.
- Includes six weeks of case study exercises with detailed solution guides
- Includes self-paced online supplemental courses:
- Data Visualization & Interpretation
Delivery options:
- In-person
- Live virtual classroom
Time commitment:
- Course: 2 days
- Practice exercises and quizzes (self-paced online):
- Required: 6-10 hours
- Optional extra: 6-10 hours
Course 2 - Analytical Tools (BI 2)
Course 3 - Applications (BI 3)
Proctored Exam
Business Insights Learning Path Sequence and Timing
Business Insight Black Belt Level 1 self-paced online courses and additional resources will be available to the participant for 12 months starting at the commencement of the first in-person, virtual classroom workshop. Payment must be received prior to online access.
The Delta Business Insights program focuses on teaching individuals how to analyze the data, find the critical key insights and then communicate them effectively. This critical skill is 90% of Category Management. If you can’t find the stories then developing action plans will not help. Learn advanced category management analytical skills with Delta.
Who Would Benefit?
This program is designed for individuals who need to have a proven level of competency to analyze data, find the critical insight, write a powerful story, and use best-in-class data visualization that supports the story which facilitates faster and better business decisions. The individual will have proven demonstrable skills by scoring a 70%+ on a 3-hour, closed book, proctored exam.
Past attendees represent sales, marketing, finance, supply chain, and business analysts who need to demonstrate a mastery of understanding by passing an exam.
What else comes with the Business Insight Black Belt curriculum?
Business Insight Resource Center
When you register for the Business Insight Black Belt Level 1 certification learning path, you will have access to these additional resources.
This section of your eLearning experience will continually be updated with new ideas, case studies or other tools.
The Good, the Bad & the Ugly – This section showcases real examples found in publications (e.g., newspapers, websites, annual reports). We will challenge you to find the issues and then provide alternative ways the author could have communicated their ideas more clearly. This is a fun way to keep your business insight skills sharp by critiquing others’ work. (coming fall 2020).
Application Library – This section provides examples and templates to analyze different business scenarios. For example: forecast versus actual, warranties shipped, call-center sales, sell-in versus sell-out, fill rates, household buyer rates, and usage occasions analysis. We will periodically add new case studies to this library. If you have any ideas not presented in the library, please let us know. (coming fall 2020).
Downloadable resources – As part of your curriculum, you will be able to download our math formula cards and business insight process cards and you will receive a laminated copy either by mail or in-person.
Business Insights Book – You will receive a copy of our book: Business Insights: How to Find and Effectively Communicate the Golden Nuggets in Retail Data as part of your curriculum material (either by mail or in-person).
